Page 4-The Stillwater Journal, Thursday, March 10, 2005
1
By Lawrence Gibbs
Big excitement around Gibbs rich. Yea, his wife hath her lim- But the editor calleth him one
Manor. We're right up there ousine and his first bom of the county's most promising
towards the top of the sporteth a racing car that her 'er young men and getteth away
Publisher's Clearing House up in forth flat. with it.
winner list. They have con- Lo! All the people breaketh They send unto him a bid to
firmed our address several their necks to hand him money, the wedding feast and behold,
times. It's just a matter of wait- It came to pass that a child the invitations are typographical
ing. We are really excited! was born until the wife of a creations of some printer in a
Answering all the mail and merchant in the bazaar, far city.
emails from PCH has made it The physician getteth ten gold Flowery and long is the wed-
difficult to concentrate on other plunks. The editor writeth a ding notice which the editor
things. Such as our newspaper, stick and a half which telleth printeth. The minister receiveth
We have learned during the past the multitude the child tippeth 10 pieces of silver and the edi-
year that a weekly is quite dif- the beam at nine pounds. Yea, tor scoops up old maids off the
ferent from a daily. But it is a he lieth as a centurion and on cake platter.
lot of fun. the morrow the proud father All flesh is as wheat and in
And we have learned the truth giveth him a cremo, turn the woman is gathered into
in something written two Behold, the young daughter the silo. The preacher getteth
decades ago by the late publish- growth up as a thistle and grad- his bit and the editor prints a
er of the Yale News - Homer uateth and the editor putteth death notice. It runneth a cubit
Ray. The following column of into his weekly decree a swell of poetry and includes a card of
his first appeared on Jan. 12, notice, yea a peach of a notice, thanks.
1984. It was reprinted in Like the Rose of Sharon is she But, lo, he forgetteth to read
September 1992 and at times and her gown is played up to proof on the headline and the
after that. beat the band. doggone thing cometh out:
He said people kept asking for The dressmaker getteth two- "Gone to Her Roasting Place."
a copy so they can include it in score and four iron men and the From all about every kin to
their daughter's wedding editor getteth a note of thanks the deceased j umpeth upon the
albums and newspaper types from the mother, editor with exceeding great
lose their clippings. Well, The daughter goeth on a jour- jumps. And they pulleth out
Homer granted us the right to ney in those days and the editor their ads and cancelleth their
reprint the column every so throweth himself into the story subscriptions and they swing
often in perpetuity. (That's not of her farewell party celebrated the hammer unto the third and
really true. We just used the near the splashing pool in the fourth generations.
word perpetuity to see if we garden of the merchant. It run- Canst thou beat human
could spell it. Actually, he said neth a column and the fair one nature?
we could use it when needed.) " remembereth him from afar Homer was one of the good
So, here goes. with a picture postal card which ones. We miss Homer. We've
Wherefore, behold the village costest six and a jitney, set the above column into type
editor. Behold! She retumeth and the several times, but when we did
He weareth purple and fine studs of the village fall down it again this week, we still got
linens. His abode is amongst and worship. She picketh one several good laughs. Thanks,
the mansions of the hamlet's and low, she picketh a lemon. Homer.
" - : -411 t'
II U,
As President George Bush and Advertising Research.
other diplomats continue inter- Fullerton is testing a series of
national efforts to shore up old commercials that were devel-
alliances andbuildnewones, an oped in 2002 by the U.S.
Oklahoma State University Department of State as part of an
researcher said effective adver- unprecedented public diplomacy
rising could be a powerful tool to campaign known as the "Shared
change attitudes and open dia- Values" Initiative.
logues with diverse peoples. The commercials aired in sev-
Dr. Jami Fullerton, associate eral Muslim countries through-
professor of advertising at OSU, out the Middle East and Asia for
said the principles of advertising two months, but the campaign
that help sell goods and services was discontinued.
can also be applied to promoting Fullerton said she thinks the
ideals and changing attitudes decision was premature because
about America. the campaign was stopped
Fullerton is currently conduct- before research could show it
ing experimental research to had actually achieved its goal of
measure the effectiveness of tel- creating an international dialog.
evision commercials in improv- She said the results of her
ing international viewer attitudes research have verified that the
toward America. commercials, in fact, were effec-
The research attracted national tive.
attention last fall when it became In studies performed in London
part of the Senate Sub- and Singapore, participants were
Committee hearing on Public asked for their attitudes toward
Diplomacy and was published in the U.S. government and its peo-
the prestigious Journal of pie before and after the commer-
ul
cials.
Results revealed a significant
attitude shift post viewing.
Currently, a Hong Kong study is
also being planned.
"These findings are really
exciting because I feel this kind
of research could have an impact
on public diplomacy by opening
the lines of international com-
munication," Fullerton said. "I
think the evidence suggests that
advertising can and' should be
one of many tools that America
uses in a long-range plan to build
friendships and alliances
throughout the world."
Fullerton said a focused, con-
centrated, consistent ad cam-
paign could help set the stage for
America's diplomatic efforts by
telling America's story to the
world.
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By Mac Crank
passing eras.
Last week Stillwater lost a per-
son with, whom a lot of locals
spent at least a semester
Russell Martin. Some called him
"Bugs" because he was the high
school biology teacher for about
a gabillion years. He was there
when Stillwater High
School's name was changed
to C. E. Donart and pr0ba-:
bly when it was changed
back to Stillwater High
School.
Like all those other peo-
ple, I had his biology class,
only I took it during the
summer so I could do other
things during the regular
year. It was during the
experimental teaching peri-
od, when one could take
regular math courses or a
new system called SMSG
(school mathematics study
group). I don't remember
the biology equivalent to
that (BSCS maybe?) but
that was the course Mr.
Martin was trying to drive
into our hormone and vaca-
tion impaired brains that sum-
m~'.
My folks had just purchased a
house right next door to the
Martins. This is a deadly combi-
nation having your only
teacher living right around the
corner from you and summer-
time calling.
Well I ended up having to
finish a few papers for him in the
fall in order tO get credit for the
summer semester couldn't
quite get them done over the
summer. He used to chuckle and
tease me about that until only a
few years ago. You see, he lived
in the same house when he
seedlings. They
little sprigs
stick with a
it.
The folks
and it is now a
that towers
their house.
by Oklaho
times, but
tall tree
pleasant
For the past
Bugs had
around town
er,
nutrition
Community
greeting
Methodist
Sundays. He t
the same
walked,
His son,
past few
mary
Always th ~
entist, Rusty
body to
passed away and my folks are Genesis Medical
still there. That's how I gave him Research institute'
the nickname, "Uncle Rusty." is the benefactor.
After teaching, he tried his Russell Martin
hand at real estate. I'm not sure old when he
when this happened, because I us will remember
had moved from town and really Come to think
didn't keep up. enjoyed his
One time he was involved in a Chuck's, so I
promotion that centered around cup in his honor.
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