4 - THE PERKINS JOURNAL, Thursday, July 8, 2010
Upinions
I want to take a minuke
:o thank Pastor Kitchen
md River of Life Church
who enabled Michael and
a, ngela Miller to provide
t spectacular firework
Jisplay at the church on
unday, July 4.
The occasion attracted
aundreds of spectators.
Thanks also to the Perkins
Fire Dept. for providing
Bruce Davis and a fire truck
as support personnel. Mr.
Davis delighted children
when he bought sparklers
t the church stand and
distributed them before the
'show" began.
For early comers, the
:hurch provided a free hot
:log feast. It was good to
visit with the "locals."
Above all, it was once
again a reminder that we
live in the "land of the
free and the home of the
brave."
My husband and I stand
firmly beside River of Life
to "thank God for liberty."
We thank God for freedom
which isn't free.
Ou founders based their
faith, their lives and their
new government on their
Heavenly Father. That
was their intent and that is
a part of our Declaration of
Independence.
Thank you, River of
Life for honoring God and
country.
Thank you, River of Life
for declaring boldly to our
community: God Bless
America!
Fran C. Miller, Perkins
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I : By Cecil Acuff
Foods which nutrition-
ists recommend people
at more of - vegetables
and fruits - are considered
pecialty crops - they
aren't eligible for govern-
ment support (foods sub-
sidized - corn, wheat, and
soybeans, go to livestock
feed, which produces those
delicious steaks). The cost
of these have gone up 50%
since 1985 - meat, oil, and
soft drinks are down 5%
to 25%. Each day, 25% of
adults eat fast food; favorite
vegetables are potato chips
and french fries. (potatoes
may be veggies, but they're
not one dieticians recom-
mend). For every dollar the
USDA spends on nutrition
education, the food indus-
try spends $25 on ads and
marketing, not great odds;
again, education is usually
the last name drawn from
money pot.
Marketing research is
a silent dictator of that
which people buy and
eat. It explains why some
people think some things
are "icky," Some years
ago, a university professor
of psychology took a steril-
ized cockroach, dipped it
in a glass of orange juice,
then asked who would take
a sip - nobody. The Psych
person was demonstrat-
ing the universal concept
of touch transference.
If something repulsive
touches a benign thing, the
latter becomes ,infected."
Marketing researchers
say this phenomenon has
implications for the con-
sumer marketplace; not
only some products - trash
bags, diapers, kitty litter,
and tampons - but others
may bring a subconscious
feeling of disgust even
before being used for their
purposes. They can also
transfer their ickiness to
anything they touch.
Supermarkets deal with
food's small profit margins
by product positioning.
Cheese is shelved near
wine, or an attractive sales-
person shows a selection of
5-6 samples. Some products
have a rub-off effect; shop-
pers who buy silver polish
tend to spend $200-$300
per trip, so low-turnover
products are kept on the
shelves.
Diapers may have an
"icky" factor, but some
stores position them in
the same area with all the
other baby products, since
customers spend only 7-10
seconds before a selection.
Research also shows that
diapers in opaque package-
ing may evolve less disust
as opposed to transparent
packages. Because of the
same factor, kitty litter
makers are encouraged to
use bright, attractive pack-
ages.
If spouse says to spouse,
"Are you nuts? Why did
you buy Krackles cereal
instead of Krinkles?"
Shopping spouse replies, "I
dunno - I just liked it." But,
the Shadow knows. It's that
odorless , invisible cloud
that hovers over shop-
pers' subliminal beings.
The shopper's cloud may
be benign, or malevolent,
would it be the shopper's
choice? It's as A1Capp's Joe
Btfsplk, (Capp says that's
pronounced as a Bronx
cheer) and his black cloud
- the world's worst jinx -
instantaneous bad luck to
all in the vicinity. Another
of Capp's characters who
manipulates people, Senator
Jack S. Phoghorn - a thinly
disquised variant of "Jack-
ass" - a blistering anti-New
Deal Dixiecrat. A corrupt,
conspiratorial blowhard,
wearing a coonskin hat,
and carrying a ramrod rifle
to impress gullible con-
stituents. In one sequence,
Phogbound is unable to
campaign in Dogpatch,
so his aides carry on old
h0t-air gasbag resembling
Phoghorn. No one notices
the difference. To this day,
"Phogbounds" still inhabit
Washington, D.C.?
The Walmart Corporation
and it's constant changes
resemble Transportation's
CBS's - Cones, Barrels,
and Sticks. Intense traffic
causing floor repacement
is logical, but some other
changes seem to be just
for, "There's gotta be
some changes." But, The
Mart's Marketers know
more about shoppers than
shoppers know of them-
selves. A shopaholic may
think, "I don't know why
I love you, but I do." The
marketers know exactly
why a certain demographic
buys anything.
About Walmart's Chang-
ers, to the tune of, "There'll
be some changes made ....
"When there's a change
in the weather / There's a
change at Walmart./The
company's changers have
changed all the carts, /
The signs will be different,
the names not the same,
/ Nothing will change
about the changers, they'll
always remain, / They can't
change their way of livin' /
That won't be enough, / If
they change the way they
strut their stuff, / Walmart
won't want them, / They'll
stop their pay, / There'll be
some changes made today,
today,/There'll be some
changes made."
By vernor Brad Henri
Beat the summer heat
Summer is here, and temperatures in Oklahoma have
started their reach to the century mark or, in some places,
already exceeded it.
Oklahoma's abundant sun makes our state a great place
for outdoor recreation, but it's important to remember
that, during this time of year, the sun can also be deadly.
A few common-sense precautions can protect the health
and safety of you and your family.
While the very young and the elderly are most at risk for
heat exhaustion and heat stroke, even the most physically
fit among us can suffer from too much sun. Excessive
heat can lead to serious symptoms such as dizziness,
headaches, nausea, and can even be fatal.
It's important to drink a lot of water and to limit outside
activities to mornings and evenings when the temperatures
are lower, especially if you're not outside much and your
body hasn't acclimated to the heat. Wear lightweight,
light-colored clothing to reflect the sunlight and avoid
bundling babies in heavy blankets. And, of course, wear
sunscreen.
If your home isn't air conditioned, try to spend a few
hours each afternoon someplace cool, like a community
center or the local library. Many communities have cool.
ing stations, so contact local health department officials
if you are in need of break from the heat.
A few simple measures can help ease the energy costs
that come with such high temperatures. By keeping the
air moving, ceiling fans decrease the work load of air
conditioners while using considerably less energy. Try to
limit the time you spend cooking with the oven or range, or
using the clothes dryer, during the hotter times of day.
Most importantly, check on elderly or ill family mem-
bers, neighbors and church members. Oklahomans always
look out for one another, and catching heat-related illness
early can be crucial to preventing tragedy.
Summers are a time for vacations with the family,
cookouts in the backyard and excursions to the lake. Enjoy
these long summer days, but be smart and keep yourself
and your family safe.
If you have questions or comments, please write me at
the Office of the Governor, Room 212, Oklahoma City
OK 73105 or visit the "Contact the Governor" section of
my website, www.governor.ok.gov.
I Perkins, OK 74059-0667
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